Farmer's Markets and Wild Foods

This extension note discusses how foraged products, like mushrooms and berries, are marketed to urban consumers at farmers’ markets as “wild food.” Farmers’ markets are growing in popularity across Canada and North America, because they are thought to offer healthy, tasty and just alternatives to the industrial food system and its products. This trend is part of broader movements calling for more natural, organic and now local foods, in response to concerns over the use of chemicals in agriculture, and the exploitation of land, farmers and labourers by agricultural corporations.